Strike A Posen

HAIR

by Petermark Salon

Zac Posen’s Spring/Summer 2010 collection would not be complete without the perfect coif, and make-up. As you

can see... that’s exactly what we gave them. Just as we did for the Versace show a few

months ago, we’re going to give you detailed step by step insight into how we created the look.

Spring/Summer collections are showing a lot of color, so why not accessorize your hair to coordinate with your ensemble? For Zac

Posen’s show, the hair look

required that we use multi- colored clip-in extensions to really turn out an

avant-garde style. First, we start by lightly misting the hair, we

used Depsea smoothing Foundation spray by shu uemura. By misting the hair we eliminate any fly aways and smooth everything into place. Then we use a paddle brush and hair tie to pull the models hair back into a ponytail. Make sure this is nice and tight so it stays throughout the entire evening.

once secured, separate the ponytail into two sections, and then use a styling cream such as silk mesh by shu uemura to smooth

each section. Next we take our desired shade of colored extensions and wrap it around two sections of natural hair by twisting it.

The two sections are now twisted together, pinned at the nape of the neck and back up around the ponytail, and then pinned making a haute chignon. (Chignon is fancy for a “bun” for those of you who aren’t fluent in hair lingo.)

We finished the style off with an all over spray of Sheer Lacquer to ensure that the look stays shiny and set in place all night.

And last but not least... remember a small bag of jelly beans will keep cranky models eat- ing out of your hand.

These Divos are out!!!!

Strike A Posen

Zac Posen Fashion Show

Hair

by Petermark Salon

Zac Posen’s Spring/Summer 2010 collection would not be complete without the perfect coif, and make-up. As you

can see... that’s exactly what we gave them. Just as we did for the Versace show a few

months ago, we’re going to give you detailed step by step insight into how we created the look.

Spring/Summer collections are showing a lot of color, so why not accessorize your hair to coordinate with your ensemble? For Zac

Posen’s show, the hair look

required that we use multi- colored clip-in extensions to really turn out an

avant-garde style. First, we start by lightly misting the hair, we

used Depsea Smoothing Foundation Spray by Shu Uemura. By misting the hair we eliminate any fly aways and smooth everything into place. Then we use a paddle brush and hair tie to pull the models hair back into a ponytail. Make sure this is nice and tight so it stays throughout the entire evening.

Once secured, separate the ponytail into two sections, and then use a styling cream such as Silk Mesh by Shu Uemura to smooth

each section. Next we take our desired shade of colored extensions and wrap it around two sections of natural hair by twisting it.

The two sections are now twisted together, pinned at the nape of the neck and back up around the ponytail, and then pinned making a haute chignon. (Chignon is fancy for a “bun” for those of you who aren’t fluent in hair lingo.)

We finished the style off with an all over spray of Sheer Lacquer to ensure that the look stays shiny and set in place all night.

And last but not least... remember a small bag of jelly beans will keep cranky models eat- ing out of your hand.

These Divos are out!!!!

Strike a POSen!

MakeUP

by LadyLash Studios

Imean, who doesn’t dream of doing the makeup for a Zac Posen fashion show? When we were approached with the

opportunity, we immediately jumped at the chance. Zac Posen would be previewing his spring line at a private showing at Petra Levin’s house in Palm Beach to kick off the Caron Renaissance Gala. As if the glamour wasn’t enough to draw us in, it was also for a good cause which was just the icing on the cake.

When we received the looks from Mr. Pos- en’s creative team, we were instantly inspired to create something that was as equally glam

as his designs, without drawing too much at- tention away from them.

Here’s how we created the look.

Because the show was outdoors with heavy lighting, we decided to skip a foundation alto- gether. Instead, we used LadyLash Translucent Setting Powder to take away any shine and make the models face as matte as possible.

Next, we dusted on a rosy blush to accentu- ate the cheeks.

When it came to eyes, we swept on a light layer of MAC’s Blackberry Eyeshadow. Although this is a darker shade, it doesn’t appear too heavy on the model’s eyes, so you get a great smoky effect without being too dark. Glide Liner from Xtreme Lashes worked

perfectly to line the upper and lower eyelids, and we actually skipped the false lash strips (if you can believe it) for this look and just added a few coats of LadyLash Mascara instead. We did this because the lips were really the central focus of this particular design.

For the lips, we slicked on a quick layer MAC Morange Lipstick to complete the look.

Finally we set everything with a new favorite product of ours, Skindinavia Makeup Spray. This prevents creasing and keeps your makeup looking great for hours.

These models looked fresh-faced and the look can easily be replicated at home. You don’t have to be a runway model to look like one!

62 | April 2010 | Atlantic Ave | www.AtlanticAveMagazine.com

wwww.A.AtltalnatnitciAcAvevMeMagagazaiznien.ec.ocomm| A| AtltalnatnitcicAAveve| M| Aaprcrhil 2010 | 63

SStay Fabulous! Georgio and Mikaela Fernandez, Owners of LadyLash Studios

Ladylash Studios at 170 NE 2nd Ave Delray Beach, FL 33444 561.865.5111 • Visit www.ladylash. com. Follow us on &

PeterMark SaLOn

Mark Hasche and Peter Derosa, stylists and owners of the new PeterMark Salon in Delray Beach, have a combined total of over twenty years of professional hairstyling experience, primarily in South Florida. They have served numerous celebrity clients, appeared on several TV shows, are both na- tionally and internationally trained, and travel the country in- termittently throughout the year to teach a variety of classes to other professional stylists. Before coming to Delray Beach, they owned and operated a highly successful hair salon in the Pompano Beach area for over nine years. Petermark Salon is located at 12 N 4th Ave., Delray BEach, FL. 561-265-6763.

Salon Savoir Faire

PeterMark Salon

MANdatory! attention required!

Now that I have your attention, 2010 is ending its first quarter and it’s Time to give all the men a round of applause. If for no other reason, at least for their hair.

Men have stepped up their game by rocking good hair.

From high end products to professional styl- ing, men have reached new levels in the fight against bad hair. It’s quite astonishing what a proper hairstyle can do for a guy. He can go from Steve, the guy with a desk next to the water cooler to who’s the new guy Steve, and is he single!

Through the years men have rocked a wide range of hairstyles... but not always good ones. We hear it all the time from women “I wish I could get my man to get a decent hair cut.” Men have been traditionally more about convenience than style. Hairstylists take face shape, color, tex- ture and your ability to style all into consideration when masterminding your optimum coif. And you ask what does this mean, in short while we are no magician (well not all of us) we can distract from parts of a face and in some cases body, that are less flattering. Secret is, there’s a formula for a great hairstyle. For example:

Wide Forehead= Bangs Lazy Eye= Side Bangs (Cover the Lazy Eye) Overly Long Neck= Long Hair with angles Full Face= Angles to Create Cheek Bones Premature Aging= Color/Extensions for fullness Short Stature= Shorter hair makes you look taller Overly Tall= Longer Hair

And that is why Sally from Accounting just went from Sally with the “five head” (longer version of a forehead) to Sally that smoking hot girl with bangs! Ok, so maybe we are magicians after all.

So my point to all of this is to give insight on how a trained stylist can take you from Zero to Hero with as little as one visit. With a proper cut, style, knowledge and direction of

what products to use, you could turn some new heads and deepen the dating pool! To the husbands, nothing will get your wives going more than a well-groomed stud (meaning you of course). So schedule your consultation with a reputable salon, and you’ll love this part, they are usually FREE!! But you owe it to yourself (and your other half). So give it a shot, really listen and learn. Oh and I almost forgot the most intriguing part that is sure to lure you in, a salon is usually full of beautiful women (just F.Y.I!) With that these Divos are out!

Spring trend: The side-swinging braid

Spring trend: The side-swinging braid

Fun, flirty, and fresh…no this is not an advertisement for a dating site, but the trendiest (and possibly quickest) way to style your hair for spring. That’s right a style that’s easy enough for you to do yourself! Whether you tease it, twist it, or leave those shorter pieces of hair in the front down, the style of braid you choose is all your own. Do it yourself we said? We did.

Some hairspray, a brush, bobby pins (for those pesky stray strands), and a hair tie is all you need. After you’ve mastered the look, spray on Shu Uemura’s Sheer Lacquer Micro Fine Finishing Spray to finish it off. For the extra daring, you can head on into PETERMARK Salon and get a braided extension. This tress trend is swinging into spring with simplicity and sophistication all at the same time. We love spring.

SHU UEMURA'S Essence Absolue nourishing protective oil

Problem: Dry Hair

Solution: Essence Absolue nourishing protective oil

Does this bi-polar weather have your hair and skin feeling less than lux? Sucks to be you! We don’t have this problem thanks to Shu Uemura’s Essence Absolue nourishing protective oil. Shu Uemura’s Essence Absolue nourishing protective oil not only saves the day, but our hair as well. This multi-use elixir is the perfect fix while both moisturizing and protecting the hair (from future fronts) all at the same time. Smelling of fresh camellia petal this elixir can also be used as a finisher and a conditioner. Putting an immediate end to your dry hair dilemma with rapid absorption, this nourishing protective oil also rebalances the moisture level while adding high-gloss shine. Oh, and it doesn’t stop there. Putting the multi in multipurpose, Essence Absolue can also be used to seal split ends, pump up the shine, and control frizz. Phew! “This treatment really is the cure to dry hair with fast results, and can be used anytime “, states PETERMARK SALON’S Peter DeRosa. Lucky for you (and your hair) PETERMARK SALON is your one and only stop in Delray for this treatment and many other exclusive Shu Uemura products!

the Blowstyle time trial

2010 is already squeezing the days out of 2009, and if your social calendar is anything like ours, you’re sweating bullets trying to figure out where you’ll find the time to make the requisite ap- pearances at all of your holiday events. Not to worry, PETERMARK’s got your back! While we haven’t figured out how to fit more hours into the day, we do have an idea that can save you some time – one which happens to include you having gorgeous, immaculately styled hair!

Ladies and gentlemen, I would like to take this opportunity to introduce you to The Blowstyle! Yes, it’s that simple. The transformation of the hair as a result of a properly executed blow-dry can range from fabulous to outright astonishing. If you keep it from getting wet, a good blowstyle can leave your hair looking amazing for at least three days. Stop in the salon on Thursday after- noon for a thirty-minute blowout, and your hair’s good to go for all of your weekend parties, din- ners, and photo opportunities! What better way to free up some of your holiday time? Why be stuck in the family bathroom, fighting heat stroke from your blow dryer in a wind tunnel, when you could be relaxing stress-free getting your hair blown out at PETERMARK while chatting about the latest celebrity gossip?

Additionally, a blowstyle is a great way to interview a new salon, and it’s a noncommittal way to feel out a potential new stylist and what suggestions they might have for giving your hair the best look. Which brings me to the perfect holiday gift for a friend or loved one who you suspect could use a little style advice – the blowstyle gift card. Where a gift certificate for a haircut could easily be interpreted as “I hate your hair the way it is now,” the gift of a blowstyle simply says, “You deserve to be pampered.” And if you really want to score some points, why not throw in a scalp conditioning treatment? It just so happens that PETERMARK has the latest in scalp-nourishing oil ceremonies from Shu Uemura – and of course, nobody else in Delray carries Shu’s elite line of hair care and styling products.

Don't Fret Your Frizz!

Salon Savoir Faire

PeterMark Salon Don’t Fret

Your Frizz

2010 is already squeezing the days out of 2009, and if your social calendar is anything like ours, you’re sweating bullets trying to figure out where you’ll find the time to make the requisite appear- ances at all of your holiday events. Not to worry, PETERMARK’s got your back! While we haven’t figured out how to fit more hours into the day, we do have an idea that can save you some time – one which hap- pens to include you having gorgeous, immaculately styled hair!

That’s it for this month, but be sure to check us out on facebook – become a fan of PETERMARK Salon to stay up-to-date on the sensational happenings in the celebrated lives of the Delray Divos!

Mark Hasche and Peter DeRosa, stylists and owners of the new PeterMark Salon in Delray Beach, have a combined total of over twenty years of professional hairstyling experience, primarily in South Florida. They have served numerous celebrity clients, appeared on several TV shows, are both nationally and internation- ally trained, and travel the country intermittently throughout the year to teach a variety of classes to other professional stylists. Before coming to Delray Beach, they owned and operated a highly successful hair salon in the Pompano Beach area for over nine years. Petermark Salon is located at 12 N 4th Ave., Delray BEach, FL. 561-265-6763.

Ladies and gentlemen, I would like to take this opportunity to introduce you to The Blow- style! Yes, it’s that simple. The transformation of the hair as a result of a properly executed blow-dry can range from fabulous to outright astonishing. If you keep it from getting wet, a good blowstyle can leave your hair looking amazing for at least three days. Stop in the salon on Thursday afternoon for a thirty-minute blowout, and your hair’s good to go for all of your weekend parties, dinners, and photo op- portunities! What better way to free up some of your holiday time? Why be stuck in the family bathroom, fighting heat stroke from your blow dryer in a wind tunnel, when you could be relaxing stress-free getting your hair blown out at PETERMARK while chatting about the latest celebrity gossip?

Additionally, a blowstyle is a great way to interview a new salon, and it’s a noncommit- tal way to feel out a potential new stylist and what suggestions they might have for giving your hair the best look. Which brings me to the perfect holiday gift for a friend or loved one who you suspect could use a little style advice – the blowstyle gift card. Where a gift certificate for a haircut could easily be interpreted as “I hate your hair the way it is now,” the gift of a blowstyle simply says, “You deserve to be pam- pered.” And if you really want to score some

points, why not throw in a scalp conditioning treatment? It just so happens that PETERMARK has the latest in scalp-nourishing oil ceremonies from Shu Uemura – and of course, nobody else in Delray carries Shu’s elite line of hair care and styling products..76 | December 2009 | Atlantic Ave | www.AtlanticAveMagazine.com

Salon Savoir Faire

Salon Savoir Faire

PeterMark Salon Bippity, Boppity,

Boo!

OMG!! Your squinting down at that blinding rock on your finger, a tear rolls down your cheek and you say in a shaky voice “Yes I Will Marry You!”.

Ok, now that that’s over, on to more impor- tant things, one of which is the perfect wedding hair. Some of the factors

for choosing your hairstyle will be your dress, hair, personality and the weather of course!

We usually ask the following questions when honored with the

task of styling one of our brides:

1. The wedding dress style? 2. The venue (indoors or out-

doors)? 3. What time of year/season will the

event be held? 4. Your style preferences (as a

reference)?

Once we have established the look & style you want we can

schedule a trial run. (It’s a good idea to schedule your

make-up trial the same day so you can see the finished product.) Tri- als should be sched-

uled no less than 2-4 weeks prior to the wedding to leave time for changes

and to ensure your complete satisfac-

tion. (Not all stylists do weddings so be sure

to ask around or consult your stylist as soon as possible

to ensure availability.) Unfortunately sometimes this task

can be daunting because there are so

many different styles to choose from, but if you love and trust your stylist his/her opinion should be just what you need to WOW your guests as you take your last single walk down the aisle.

Here are a few ideas you can entertain with your stylist. I’d say the most popular is half up-half down or an updo. (Veil or no veil, strictly your call!). Then there’s the headband (crystal or not), flowers, chignon, tiara’s (diamond or pearls) or combs. Side parts and even a ponytail can complete your vision of perfection on your special day. Not all of these will work with all hair textures, types or styles and that is where we the “hair gurus” get to be creative with hair exten- sions for fullness and texture. In most cases ex- tensions hold a curl better than your natural hair. Time of year can also be a factor. If the wedding day falls in the humid days of summer you might want to opt for a more fixed look as to not sweat frizz all night. Doing a Brazilian Blowout (Keratin Replacement Treatment) a few weeks before the wedding day can insure your not channeling Phil Spector hair for your wedding and honeymoon.

My last bit of wedding advice would be, it’s your day and you’re the star of this show so have your bridesmaid’s hair opposite of yours. For example, if your hair is up try leaving their hair down or if your hair is all up maybe leave theirs down or half up. Now with a wave of our magic hair wand and a Bippity Boppity Boo, you are transformed into the bride you’ve dreamed your whole life of being!

Ok so here’s the #1 piece of advice: you want to still look like yourself, just a more polished ver- sion! Happy Valentines Day! Divos Out!

Check out more in February's Atlantic Avenue Magazine

88 | February 2010 | Atlantic Ave | www.AtlanticAveMagazine.com